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A post worth repeating

February 7, 2012

I have often thought that one of the elements that is too often missing professionally is courage.  This post from Andrew Eklund is worth repeating, retweeting, or however you will get it because it reminds us that good communication, in this case advertising, often requires some form of risk.  Communication that isn’t inherently risky probably isn’t authentic which he makes a good case for here it a Twin Cities Business blog post.

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