Yesterday as I was looking through my Facebook feed with my typical selfish focus I wondered if I should unfriend some people. I’m sure they are lovely people, and at one time I could have told you why we were friends. The problem is that too often I read their post and I am annoyed. It’s not that their is any particular egregious behavior that annoys me, let’s face it, sometimes I’m irritable and someone can get on my nerves with just the wrong post about labor strife, out of control kids, or dancing cats.
Stepping beyond my self focus for a minute I wondered how often the annoying facebook poster, or tweeter, or blogger is me. It was then I came to what I’m going to call Chato’s seventh law of Social Media: “If it is annoying in real life, amplify that by the power of three in social media.”
Because we don’t know the context of what someone will bring when they read a posts it is really hard to predict if they are in the right place to hear a sarcastic comment about kids or click into a hilarious dancing cat video. There is no greeting to gauge their interest initially and no reaction to gauge their level of annoyance and see if we have work to do.
That is why a little personality can go a long way for an organization in social media.
There are other corrollary lessons here. That is why I’m working on my book Super Simple Social Media. For instance, isn’t one of the problems that I would unfriend someone rather than be challenged by a different point of view?