This week I had the chance to upgrade one of the Facebook Like pages I manage to the new template. I have a few others I have yet to upgrade, but it was really easy and the new look is a nice improvement. It brings photos to the front, and the central “notes” section has always been easy to update. I prefer to update automatically by sending an RSS feed, like with Super Simple Social Media’s Facebook Page, but the other options are as easy.
What occurred to me is that within a week any business or organization that wants to upgrade to the new template can. Some would argue that the fact that all of these pages are the same is a problem. It’s not, because content is what differentiates. The places the pictures and text show up may be the same, but the quality of that content is different and that is where social media is a difference maker for small business and non-profit organizations.
Facebook has provided a great framework. Customers aren’t looking for small businesses and non-profits to have the latest greatest web technology. They will find you on the web via Facebook or a blog and what they are looking for is content. It is a crime that some organizations are held up from creating a web presence because they don’t know how to build a website. The truth is through blogs like this or a tool like a Facebook like page you can claim a space on the web that with a little nudge your stakeholders will interact with – if the content is meaningful.
What makes meaningful content? I’ll write a lot more about that later, but start by asking your customers. If you are a church maybe it is directions and the schedule for the week. If you are a small business maybe it is customer reviews or references. If you are a non-profit maybe it is pictures of a recent outreach or clients that you help.
An hour or two a week and these tools can make a tremendous difference – focus on the content – don’t let the technology stand in your way.